Who We Are
We transform athletes, celebrities, rights-holders and creators into media brands. Trusted by leading platforms and media and entertainment partners to build the next generation of digital-first entertainment.
Source is a media company that transforms talent-owned digital rights into premium, scalable brands.
YouTube is the new TV. Source helps rights-owners sieze the moment.
What We Do
Build the Brand: Define positioning, creative identiy and storytelling strategy. Ensure the channel reflects the talent's voice and can scale to new audiences.
Scale the Media Business: Rights management, monetization, ad sales and sponsorship integration. Direct brand partnerships and platform optimization.
Produce Premium Content: Studio-quality production with creative native-agility. Formats spanning YouTube shows, social short-form, branded content and beyond.
Grow Long-Term Value: Audience growth, cross platform expansion and new revenure streams. From one channel into a full media property.
How We Do It
Platform Ops: Channel management, optimization, rights, monetization.
Studio: Original formats, branded content, campaigns
Network: Collaboration, crossovers and cultural reach
Sales & Monetization: Packaging and delivering brand deals with scaled partners
Why Source
Proven with top athletes, digital creators and rights-owners (confidential partnerships under NDA)
Point of Differentiation: Operate as both a studio (creative) and a media company (monetization)
Backed by major network partners -- scale, credibility and access no one else can offer.
You focus on your channel and your craft. We build your brand and business behind the scenes. Together with YouTube, we unlock the full value of your digital rights.
Portland | Los Angeles | Phoenix | Bentonville | Charlotte | Philadelphia | London | New York
©2025 Source Media Group, Inc.™